Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan

891.812 - 912.567 Teresa Allan

That's not going to work. So often when we come in, we don't obviously just talk to the marketing team. As you well know, we spend a lot of time talking to the sales teams, to the product teams, to the management, to the CFO, you know, to get their understanding of, well, what do you think the role of marketing should be? Or what do you think it is right now? We kind of start there and map it out.