The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
Teresa Allan
So in terms of that, I suppose, where did it start, the misunderstanding? I think marketing is seen as the creative department, right? So which often can be not taken seriously. We're talking B2B, right? So often it's kind of like, well, they don't understand the business or they go and do the fun stuff at the end.
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