The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
Jonny Adams
You talked about one point where I thought was interesting, the fact that there's a misunderstanding of what marketing is. So my first question is going to be like, where do you think that origin comes from and who's responsible for that in a business environment? So is it the CMO or is it the CEO that's actually recruiting or trying to set that up?
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