The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
Teresa Allan
We talk about strategic growth drivers as marketing, which ultimately comes down to customer centricity. So really starting with much like the CIM's definition. So understanding who they are and what that opportunity is and anticipating those needs. Does that sit with marketing? Really, it sits with all three of those groups, right?
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