The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
Teresa Allan
I'm going to start because it came up yesterday in a conversation I was having with a client. So CIM, Chartered Institute of Marketing, their definition of marketing is to identify, anticipate and satisfy customer demands profitably. Now, if you think about all of those things, if I said, what's the role of sales, you'd probably say something quite similar.
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