Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan

1694.259 - 1719.834 Teresa Allan

research out there that says that if you don't do brand then you're not going to perform as well from a revenue growth perspective so because you're only filling in those people that know you and you've got to go out there's the 95 percent five percent rule of 95 percent people aren't market yet and so you're only dealing with those five percent if you're only dealing with lead gen in marketing you've got to go to that 95 so when they jump over into potential to