Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan

1668.211 - 1692.619 Teresa Allan

I just want to balance the conversation out to make sure that we're also talking about brand. And we often go into organizations where that's the role of marketing, which is to drive leads. Now, that is one role of marketing, but we know the balance between having brand activity with balanced lead gen activity is really critically important to drive long-term growth and opportunity.