The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
Jonny Adams
And once they understood that they needed to go from sessions to leads, from leads to bookings, and then retention of repeat customers effectively in their space, that core metric enabled the chief growth officer in this case to actually really get behind that. One of the pivots that they've done over the last year is actually quite interesting.
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