Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan

1172.37 - 1194.544 Teresa Allan

in that process and the other thing that triggered it was you know at the same time we were starting to see a lot of brands creating in-house agencies so again they were kind of going straight to their well we've got all these creatives and they they can do all this great stuff but it's like well you're missing the thinking piece first that's connecting the dots between the output and really kind of connecting up to the business strategy.