Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan

1115.743 - 1140.502 Teresa Allan

But when I then moved to agencies where I stayed for a long time, what I was always struck with that whether it was B2C or B2B, you get a brief that comes in and you run with it. And but then you can get to the end and it's you're doing the wrong thing. The brief is wrong. Right. And there hasn't been that kind of in-depth understanding and analysis as a problem statement in the first place.