Episode 8 - Client-Centric SaaS – How to Scale, with Chris Regester

2070.356 - 2086.03 Chris Regester

So, for example, you could say, well, in marketing, when they're filling in a lead form on the website, That lead form should have categorizations to what they want to achieve. That information needs to be there for the sales rep and the CRM so that they can then have a very defined narrative around those things, but it's refined. Then you have a kickoff call when they convert.