Moment 197: The 10-Minute Rule That Beats ANY Bad Habit & This Weird Trick Forms Good Habits Instantly! Professor Steve Peters & Nir Eyal

198.812 - 221.33 Professor Steve Peters

So if you define your self-image, you're actually programming your computer to say, this is normal, anything else isn't, and that will actually help your chimp to agitate, which will then join forces and tidy the room. So instead of your chimp going, oh, I can't be bothered, suddenly it's saying, wow, I'm being told we're not untidy, so this is unacceptable and not normal. And that's what I did.