The Diary Of A CEO with Steven Bartlett
Moment 197: The 10-Minute Rule That Beats ANY Bad Habit & This Weird Trick Forms Good Habits Instantly! Professor Steve Peters & Nir Eyal
Nir Eyal
And that actually is what makes you give into that distraction. We know that with smoking, actually, it's very interesting. We're finding that nicotine is less and less part of the reason people get addicted to cigarettes. It's more about the rumination around... I want to smoke, but I can't. I want to smoke, but I shouldn't. I want to smoke. I want to smoke. I want to smoke. Fine.
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