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The Diary Of A CEO with Steven Bartlett

Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

827.505 - 852.224 Greg Hoffman

And it's like, well, that's only part of the equation. I've done, I don't know, a couple hundred, I've led a couple hundred brainstorm sessions over the years, big and small. And I've never said at the beginning of the brainstorm session, I want all the non-creative people to leave the room right now, because we're going to start to concept and be creative.

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