Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

796.104 - 825.935 Greg Hoffman

The application of creativity, yes, it's oftentimes reserved for people that have created a fluency through experience and education, whether it's an architect, a coder, et cetera. But the creation, the inception of an idea, we can all participate in that. Like the brainstorming of an idea, we can all participate. Because what happens oftentimes is people say, well, I can't draw, I'm not creative.