The Diary Of A CEO with Steven Bartlett
Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
Greg Hoffman
There was nothing arbitrary because what a mess for some brands, large and small, when they don't have a culture that cares deeply about those details. And I think the best ones do. And certainly when you think of some of the most successful fashion brands, There's just an ethic inside that any detail, large or small, will be intentional.
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