Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

58.015 - 81.77 Interviewer

So I'm just thinking about the things that have evoked the strongest emotional connections with anything I do. The things that have evoked the strongest emotional connections with this podcast and its audience are strong emotional stories. But when you do that, when you avoid indifference, you are putting yourself in line for potential criticism and attacks and you're going to polarize people.