The Diary Of A CEO with Steven Bartlett
Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
Greg Hoffman
like the display case and what are the objects, and whether I go into a restaurant or the hotel I stayed in last night, and I'm soaking all that up, but that isn't the actual experience. That isn't the actual story. You're revealing the story of this podcast through all these elements, but that's still the story frame and is where I'm going.
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