The Diary Of A CEO with Steven Bartlett
Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
Greg Hoffman
The weaker that frame, then the picture within it is kind of, it's not on solid ground, if that makes sense. And so that's why in the book, I talk about the picture in the frame. and ensuring that the frame never outshines the picture.
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