The Diary Of A CEO with Steven Bartlett
Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
Greg Hoffman
You need to build that brand frame, right? Oftentimes startups almost skip that. It's like, no, go back. It's like really build your brand identifiers, your brand elements, right? Because that's your picture frame. And the stronger the picture frame, the more the picture in it is going to shine.
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