Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

400.799 - 434.506 Greg Hoffman

which is I want to make sure the frame of every podcast has the color gold and it must, you know, so, and again, I'm saying this as someone who's oftentimes been pretty rigid in terms of to grow some of these businesses to own a brand color, if you will. and you pick your favorite brand, there's a level of repetition needed to build that kind of equity in a typeface, in a color, in a logo.