Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

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When you think of the most iconic logo in the world, which brand comes to mind? For me, it's probably Nike. Their former CMO Greg Hoffman knew exactly how critical strong brand recognition was. And in this clip, he shares his tactics on leveling up your own marketing. I have about 40 companies in my portfolio. And when I think about what's worked in terms of marketing, LinkedIn ads stands out.