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The Diary Of A CEO with Steven Bartlett

Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

299.484 - 318.599 Interviewer

How do I find which story to tell? Because if I'm running this podcast and I'm thinking, okay, I need to do the logo, the branding, I need to position it in a way that's going to be... This is typically the way the brain thinks. It's trying... The outcome is success. And it's trying to figure out which story to tell to get me to success. So how do I make this podcast successful?

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