Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

196.076 - 222.461 Greg Hoffman

And again, it's not about scale, because there's plenty of small brands, mom and pop brands that are doing great things. through their business to affect the lives of underserved communities. But again, so much of what we're talking about is authenticity. Even doing this book, it's like, well, you know, how much social media should I do? on this platform, does that seem like I'm inauthentic?