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The Diary Of A CEO with Steven Bartlett

Moment 191: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

143.357 - 171.426 Greg Hoffman

if we're not clearly tethered to, you know, what we say and what we do, then we would deserve the critique and the criticism. So I think you can, for any small or large company that's kind of, you know, that's wrestling with this, that maybe wants to kind of go beyond just the transactions and truly move into that arena where you really are having real relationships

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