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Chapter 1: What is the Blake Lively and Justin Baldoni scandal?
It has become nearly impossible for one narrative to reign supreme through mainstream and legacy media alone. Corporations no longer own our voices. They no longer own truth or our information or our evidence. Welcome back to episode two of The Red Cooper Show. I am so excited. about this episode, like seriously, for the last six weeks, I've been watching this unfold.
I have been tearing out my hair, wanting to talk about the story. I have had you people DMing me, messaging me, tagging me and things being like, Brett, just like go live and talk about this. But I know that it is a big enough story. So I wanted to do it in a proper format and make this one of the first episodes.
But obviously we must talk about part two and now part three, four, five, six, and seven. of the Blake Lively, Justin Baldoni scandal. And if you are interested in ad-free episodes and exclusive content, check out the link in the description below for my new subscriber-only platform, Cooper Confidential. Go check that out. There's lots of information in the description and on the website.
Hope you guys enjoy. All right, let's get into it. So to start off, I just wanna do a recap in case you are not caught up on this drama or we need to have our memories jogged. Blake Lively and Justin Baldoni did a movie together and it is called, It Ends With Us. It is based off of a book by Colleen Hoover which is a kind of a controversial author.
Some people say that it's a stretch to even call her an author if you have read some of her books, but whatever, you can have your own opinions on that, but the book is called It Ends With Us. And Justin Baldoni and Blake Lively play the leads, but Justin Baldoni and his production company, Wayfarer Studios, produced the film, he directed it, he started it, and then Blake Lively came in
as the star and then kind of took over production on the film. At least that is what we saw back at the end of this summer as everything was starting. So the reason why we kind of understood that things were not as they seemed, that there was trouble in paradise, is that Blake Lively and the cast of It Ends With Us
all mass unfollowed Justin Baldoni as the film was about to premiere, and it was very suspect because Justin Baldoni was the one who first got the option for this book. He had been driving the production literally for years before they even started filming. He was very, very close to the project, and he was nowhere to be found on the press tour.
He was the male lead, was the love interest of Blake Lively, and was in no interviews, was not walking the red carpet, and people got super confused, but They thought that maybe there was a reason for it because this film is about domestic violence.
And so they thought, okay, well maybe they're trying to separate these characters and they want us to already get into the mindset of this being an abusive relationship, of them being at odds. So people thought, okay, maybe that's the reason why. But then it just kept going and nobody acknowledged it and it got weirder because they noticed that she had unfollowed him
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Chapter 2: How did the film 'It Ends With Us' lead to controversy?
Remember, Blake Lively? Wear your florals, everyone, because her character is a florist who works at this floral shop. All of the signs are there. So suddenly people are connecting the dots and they're going, oh my God. So they were literally making fun of him on screen. They were trying to push him out of his own production. They hated him. They're literally bullying him on screen.
And that just shows the power of social media because they brought up all of these points. And then Justin and his team added that into a second lawsuit. Well, now actually we're on the third lawsuit of this entire scandal, but the second lawsuit from Justin's team. And guys, what was happening on social media was seriously a machine that could not be stopped. Like it was faster moving.
It was more ferocious than what we saw this summer when Blake's reputation was first destroyed. And all of that is super interesting to me because this kind of social media momentum, this, you know, internet sleuthing that is happening throughout the scandal, is actually relatively new in the world of PR and entertainment strategy and marketing.
So I wanted to hear somebody else's opinion about this. So I called a friend of mine, Jared Sopransky, who is a PR expert who works in entertainment, and I wanted to hear his take. So listen to what he said about social media drastically changing the scope of his work.
in the past where we saw the initial piece come out in the New York Times, back in the day, that just would have been it. And even like that's just, you know, everyone's mother and everyone's auntie and everyone's cousin would have seen it and that would have been it.
Now you have social networks, just the public convening on a platform like X to do their own research and to draw their own conclusions for
myself and and uh all of us in the industry um it's it's made things a little bit more difficult but also easier because it wasn't you don't only have to get a hold of that one editor that one journalist and i think also what social media has done it's kind of lifted the veil on the unhealthy dynamics and the complicated dynamics of film production and tv production because you
No matter what, you put a bunch of creatives in a room, someone's going to have a different opinion. And a lot of people stay in their lane. They know their role and they'll go through with it. But the more powerful you get, the larger of a public figure you are, the more control you feel you have.
And as I'm sure you can imagine, this kind of social media pressure can obviously help make somebody's job in PR a lot easier because the social media users are doing the legwork for you and they're moving the story forward and they're keeping you in the right direction. But for Blake's case, I mean, it's not helping her at all.
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