Celebrities have been a staple of American culture for more than a century — but do people even care about them anymore? The Brett Cooper Show on YouTube: https://www.youtube.com/@bbrettcooper By joining Cooper Confidential you are directly supporting me and my team.You’ll get ad-free episodes, exclusive ‘Dear Brett” videos, and a private newsletter Sign up now: https://cooperconfidential.supercast.... Use code COOPER for a 10% discount on Marek Health's services https://marekhealth.com Use code COOPER15 for 15% off your Amallow order at amallow.com/cooper NEW MERCH IS LIVE! Order now: http://brettcoopershop.com/
Chapter 1: Why have celebrity award shows lost their appeal?
totally, totally been flipped, especially with the award shows for film and TV. Like I don't even know anybody who takes the Oscars seriously anymore, which is definitely unfortunate, but it wasn't this way five to 10 years ago. Like I remember growing up in Hollywood and maybe this is me just being biased because I was a child actor and I had that whole part of my life.
Awards season was what I looked forward to every single year. Like my friends and I would get together. We would have parties for every single award show. We would have listened to all the albums. We would have watched all the shows. I was in the actors union. So I voted on all these things. We cared. so deeply.
Like, I would wait all year long to catch a glimpse of these artists and these stars that I respected that had created such amazing art, and I don't feel that way at all anymore. Like, at this point, again, I don't even know the events are happening. I'm like, okay. And compared to five years ago, I literally don't know who any of these people are.
I feel like there's all of these new stars and actors and musicians. I do not care in the slightest. I can't keep up with any of them. And I don't know if it's because the art has gotten worse, or maybe it's me. Maybe I got bored. Maybe I, you know, aged out of it after I left high Hollywood, or maybe the world and the world of fame and celebrity just changed in general.
And that is what we're going to talk about today. And guys, I want to say just a huge thank you for how insane our launch week was. You guys loved the merch, which is in the description below. You also subscribed to Cooper Confidential and Mask, which was just amazing.
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And we're also going to be having a subscriber only newsletter, which also I think will be launching this week. So I'll make sure to post all about that. So, so glad that you guys are excited. Thank you for all the support in the comments and the subscriptions. I think this is going to be a ton of fun.
All right, so to jump back into what I was saying before that classic CTA, I actually think that things have been changing for a long time due to the media landscape. Because like 10, 15, 20 years ago, the media was far more centralized. But now thanks to social media, we have millions of different stars. We have influencers. We have creators that pop up.
We have people that go viral for baking a cake in an interesting way. Like people are just famous for random things. It is not just one set of celebrities. Like we no longer have this world where celebrities The paparazzi and the gossip columns and the gossip TV shows are telling us exactly who we should care about.
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Chapter 2: What changed in celebrity culture after COVID-19?
we're not going to be able to do anything. If everybody has a camera on their phone and everybody has phones, it's over. Like it's over.
And obviously what she's talking about made a huge impact on these celebrities and their ability to have any kind of privacy or know how to dodge paparazzi and be able to like be in the press and then not be in the press. But it also completely changed how we interact with celebrity, how we think about celebrities. Because from there, we genuinely had access to everything.
Not just the curated moments that were brought to us, again, by People Magazine or Us Weekly and the paparazzi and the gossip columns and the Perez Hiltons of the world. And from there, the entire thing just snowballed. Like we had so much unfiltered access that by the time we got to 2020 and COVID-19 and the world was turned upside down, we were sick of these people.
Chapter 3: How did social media impact celebrity fame?
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Now, even though transparency is objectively a good thing, whether or not we are talking about tallow skincare or not, I think the transparency actually killed celebrities as we used to know it because there used to be this veil that separated us from the celebrities. You know, we knew that they lived these lavish lives, but we put them on a pedestal
And we never really compared ourselves to them. Like maybe they would do, you know, some faux relatability, but we never really saw it. And we could just admire them and their beautiful dresses and their clothes and the vacations they would go on and the movies that they would make. And we were always, you know, just distant. They stayed in their lane. We stayed in ours.
And COVID-19 completely transformed. Turn that upside down. And I don't know what it was. Maybe they genuinely were trying to connect with people or do something meaningful. I don't know. They're all actors. They were probably just trying to make a moment for themselves. But they started to get a little too transparent and it did not work in their favor.
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Chapter 4: What was the significance of Gal Gadot's 'Imagine' video?
You are nothing like me. And the best part, in my opinion, was that the media also didn't hold back anymore. Like they were not running cover for celebrities this time. One headline reads, a video of celebrity singing imagined so bad it can bring us all together in hatred. I do love when that happens on the internet.
Another one says, Gal Gadot singing Imagine with a bunch of celebs isn't helping my coronavirus anxiety. Yeah, no, I think it only made it worse because I had nightmares about it. New York Times even covered it. This Imagine cover is no heaven. And so the general consensus from this cover and everything that followed, all the celebrities trying to reach out again and...
and common ground with the normal people that were struggling, the general consensus was, what do these people know about our normal lives? They are so disconnected.
The people who are out of work because of COVID, the people whose small businesses are being absolutely demolished because of the lockdowns, the people who are frontline workers, the people who had to show up to work regardless in huge masks and gloves and deal with anxiety-ridden people on a daily basis who were just trying to buy toilet paper. You do not get us. at all.
You are sitting in your luxurious mansion with your huge bathtub. You're sitting on your balcony singing Imagine, lamenting that you can't go film another Marvel movie and make millions of dollars. We don't care. You don't get us. And I know that Gal Gadot gets a lot of hate for this video and she's come out now and said, yeah, that was really miscalculated.
She's tried to walk it back, but it wasn't just her. I mean, Chrissy Teigen, for example, Oh my gosh, she accidentally ordered a $13,000 bottle of wine to her home during the lockdowns. And she posted this on social media thinking that everybody would find it so funny and so relatable.
Like, oh my God, we're all just like drinking in our houses and doing things that we don't, you know, we're trying to order all these things we can't come out to eat. No, she posted that and people went, I'm sorry, that's your biggest problem? That you accidentally ordered a $13,000 bottle of wine and it didn't bankrupt you because you are so rich? I mean, Madonna was posting videos of herself
floating in her bathtub. She was doing these like big milk baths where you put milk in the bathtub and she had like flowers floating around her. And she was like, oh, look at all these things. Like I need COVID and super, super weird. Everybody was like, I'm sorry, we are trying to work and stay afloat, not float in your bathtub. That's just ridiculous.
Oh my God, the one that I rediscovered today, which is the actress Priyanka, who is married to Nick Jonas. She made a video of herself standing on the balcony of their mansion overlooking, I don't know, somewhere in California, something beautiful, slow clapping. For first responders, just watch. I'm so touched. I mean, it doesn't end.
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Chapter 5: Why do we feel disconnected from celebrities today?
a PR spin on authenticity invented after the global financial crisis to bridge the obvious and ever-widening gulf between the celebs and the plebs by convincing us that we're the same, actually. We've heard their daily routines, we've seen their toilets in the background of their bathroom selfies, and we've watched them do burpees on Instagram Live. The spell is broken.
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speaking of health this divide reminds me of our former health secretary under Biden who basically was the antithesis of health and every American basically every American looked at this person and went I don't think you know anything about health I don't think I want you telling me what to do that is basically what happened here with celebrities and normal people who realized oh my gosh you know nothing about my life and so of course it is no surprise that just four years later all of these celebrities did nothing to help their side win the election like I actually think
Kamala having all of these people like Beyonce parade out on stage and have Usher like dancing and telling jokes, I actually think that all those endorsements probably harmed her rather than helped her. Because we know now that these people are completely out of touch. Any illusion of relatability and understanding of the real issues was shattered back in 2020 and in all of the years following it.
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Chapter 6: What is the future of celebrity culture?
I mean, maybe they saw the global response to Selena Gomez's now viral video of her crying over the deportation of grapists and sex traffickers and murderers who have entered this country illegally and realized, yeah, maybe we should let this go. Maybe it's not worth it. Maybe these people do not want to see our faux empathy and getting involved in these issues that really we know nothing about.
And by the way, Selena, because I'm not doing an entire episode dedicated to your crying in your video, you said that these were your people. I don't think I would want these individuals to be my people. That is idiotic. Also, it doesn't even make sense because those are not your people. You are half Italian. You have a Mexican father who walked out on you and your mother.
You were raised in the States by a white Italian mother. These are not your people. This is not your battle. That is why you got reamed. And people really don't want to hear your frankly uneducated and emotionally fueled response to an issue that impacts all of us a lot more than it impacts you most likely.
Now, to get back on track with the point that I'm trying to make, because I did do a little bit of a Selena Gomez aside, on the topic of celebrity, it is such a nuanced subject because obviously we still do have a fascination with celebrities. I mean, I just did an entire 45 minute episode about Blake Lively and Justin Baldoni.
We are all sitting on the edge of our seats wanting to know what happens with this case. I mean, I have been watching X and TikTok and Instagram like a hawk. Over the last six weeks to see if Justin Bieber is going to say anything about Diddy after he unfollowed all the people, if he's going to comment on Scooter Braun or Usher, if anything is going to happen with that.
And my interest in both of those stories is less because I care about celebrity and these individuals and more because I care about the story and what is unfolding. And what's unfolding there is people righting wrongs and seeking justice and exposing the truth.
Which, if you think about it, the components of these stories, why I'm interested in it, they are actually very human and very relatable experiences. I mean, you know, bar the fact that we will probably never experience anything like this on a global scale. Hopefully not. I hope we're not experiencing anything like a Blake Lively, Justin Baldoni story or a Justin Bieber story.
But maybe that's why we care. Because we've all gone through something where we've had to seek justice or stand up for ourselves or expose the truth. Like, that is why we care. Another great and very recent example of this is the resurgence in fame of Spencer and Heidi Pratt from the OC. These are, you know, old stars of the OC.
They were hugely famous, you know, 15, 20 years ago on that reality TV show. But they had kind of become irrelevant. over the last decade, but they lost their homes in the Palisades fire a couple of weeks ago and they have actually shown true humility and true relatability and struggle and gratitude and resilience as they have coped through this and they've shared it all on their social media.
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