The Action Catalyst
REMASTERED: What Great Brands Do, with Denise Lee Yohn (Marketing, Branding, Business, Sales)
Tue, 24 Dec 2024
Description
Brand leadership expert, author, and speaker Denise Lee Yohn explains what it means to have "brand as business", why you’re ALWAYS representing not one, but two brands, and the importance of having an integrated approach.
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