REMASTERED: The Introvert Entrepreneur, with Beth Buelow (Business, Leadership, Mindset, Sales)
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Challenge your assumptions and your stories, which requires first, of course, being able to look at them and identify them. And for introverts, that story is often, I'm not a good networker, I'm not good at sales. Challenge all of those things.
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My guest today is Beth Bielow. She has a book called The Introvert Entrepreneur. She's really involved in this whole area of study around introverts and specifically with entrepreneurs. And she writes for Psychology Today. She's been featured in Inc. and Fast Company and Forbes. And she's just awesome. And she's the sweetest lady. So Beth, thanks for being here. It's a pleasure to be here. So are you an introvert? That's my first question. Are I am. Absolutely. I feel like I fall pretty, pretty squarely on the introvert scale. Although over the years, as I've taken the assessment, I inch a little bit more towards the middle, which I see as a very healthy thing. And I'd like to share a little bit more about that because I think a lot of introvert entrepreneurs find that as they grow their businesses, they do start to inch a little towards the middle.
Well, and what really even is an introvert to start? I think there's probably some misconceptions that people have about introverts. So can you kind of clearly define the term for us? Yeah. Introversion and extroversion has to do with where we gain and drain energy. And I must say, I'm doing a rather simplistic definition of it just for ease of explanation and to get to kind of the root of it. So introverts gain energy through solitude and drain energy during social interaction. And while I don't like to think of them as opposites, again, for purposes of simplicity, if you think of extroverts as the opposite, they gain energy through social interaction and drain energy when left alone to their own devices for too long. And so we all fall on a spectrum. And all of us have introvert and extrovert energy in us.
in the context of being an introvert, as opposed to trying to be a fake extrovert. What exactly is the introvert entrepreneur? And why did you start studying this and write this whole book about it? Well, what I love about the introvert entrepreneur is it describes me and it describes who I serve. And it's kind of an undertapped, or I should say, underrepresented group of people who are making big strides in business. But the literature, the work that's out there is not always something that resonates with us, because there does tend to be a message of bigger, faster, more, more, more. And you've got to be out networking constantly. It's all about sales. You have to be outgoing and all of that in order to succeed. And introverts who are drawn to entrepreneurship feel an initial excitement, and they have that initial energy around creating their business, taking their message out into the world, you know, working with clients and customers and all of that.
So there's an initial rush, if you will, of energy that happens. Then as they start to kind of, you know, the honeymoon's over and you start to kind of dig into everyday life and getting into ways that you can make your business more sustainable, it's sometimes challenging to find information, to find affirmation that the way that you are in the world as an introvert is number one, okay, it's perfectly normal. And number two, that it's possible to balance your energy, your tendencies, your preferences with the need to be able to go out and sell and network and market and do all of those extroverted activities that are required. So this book and my mission is to fill that gap, to to reach out to the introverts who feel that entrepreneurial call and say, number one, you can do this, and you can do this in such a way that you don't burn out because you're trying to meet the extrovert expectation that is so prevalent in all of the information out there. Here are some ways to honor who you are without selling your soul, to use that kind of cliche.
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