Startups For the Rest of Us
Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)
Tue, 21 Jan 2025
In episode 750, Rob Walling is joined by Laura Roeder, founder of Paperbell, to answer intermediate listener questions. They discuss making your first hire with limited funds, testing pricing models with existing customer bases, and more. Laura also provides some great advice on content marketing, drawing from her past experience at MeetEdgar. Topics we cover: (3:14) – Building a team before you can afford your first, full time hire (11:11) – Testing pricing with existing customer bases (19:00) – What type of content should you focus on? (25:20) – Growing a pipeline of leads with limited resources (31:00) – Who are your 100 best customers? Links from the Show: SaaS Institute TinySeed TinySeed Tales is Back: S4E1 Lauraroeder.com Laura Roeder (@lauraroeder.bsky.social) | Bluesky Paperbell Episode 473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder Exactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too) by Laura Roeder The SaaS Playbook Buy Back Your Time by Dan Martell If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR The Ultimate Sales Machine by Chet Holmes If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify
Full Episode
You're listening to Startups for the Rest of Us. I'm Rob Walling. In this episode, I have Laura Roeder, founder of Paperbell, join me on the show to answer listener questions. We talk about making your first hire, testing prices, and a bunch of other questions related to mid to later stage bootstrapped and mostly bootstrapped SaaS founders.
Before we dive in to today's questions, I wanted to let you know about something that my team and I at TinySeed have been working on for at least six months in the background. And it's a premium private coaching community designed for B2B SaaS founders making at least $1 million in ARR or more. It's called the SAS Institute.
And if you want to find out more, head to sasinstitute.com, enter your email address. We'll be trickling out more information in the coming weeks and over the next few months. We are keeping the initial group very small.
So if you're interested in applying to potentially be part of the first cohort to get expert coaching, mentorship, and community for high-level SAS founders, head to sasinstitute.com.
If you've been watching what we've done with TinySeed over the past five or six years and thought to yourself, I could really use some community and mentorship and advice, but I don't necessarily want to raise funding and or give up equity, that's why we're launching the SaaS Institute. And with that, let's dive into listener questions with Laura Roeder.
Laura Roeder, thanks for joining me on Startups for the Rest of Us.
Yes, for the third time, apparently. Fourth time. The fourth time.
Yeah, so back in 2013, episode 143, How to Hire Like a Bootstrapper, with special guest Laura Roeder, and then two episodes in 2019, where I interviewed you about, it must have been Edgar. Yeah. Yeah, it was about Edgar, because it's seller growth, platform, risk, layoffs, and powering through roadblocks. That sounds like the summary of Edgar.
That sounds like Edgar, all the things, all the things.
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