Something You Should Know
Fascinating Stories of Christmas Customs & The Art of Talking with Children - SYSK Choice
Brian Earl
And then it was Haddon Sundblom, who was a commercial artist who worked for Coca-Cola, same guy who did the Quaker Oats guy, started doing Santa Claus in the early 1930s. And he would do at least one or two of these paintings every year. And then it was Coca-Cola's massive marketing budget that allowed them to just propagate this one image of Santa really far and wide.
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