Something You Should Know
Fascinating Stories of Christmas Customs & The Art of Talking with Children - SYSK Choice
Mike Carruthers
Buy one, get one free. That sounds like a very tempting offer, but be careful. It is a classic trap that retailers use and it's very effective. According to a Columbia University marketing professor, those bundle offers are designed to trigger your impulse buying tendencies. And it works like a charm. Another bundle offer to beware of is the percentage off if you buy two.
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