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SmartLess

"Mike Tirico"

880.2 - 899.989 Mike Tirico

Because now you're invested. Yeah. And you guys are storytellers in your own way, so you get it. Here's the difference now. You don't have five minutes. People aren't going to sit around for your story in five minutes. So our adjustment has become make it bite-sized, make you care about somebody, and then show me their event.

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