Right About Now with Ryan Alford
The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jaime Schwarz
Tue, 25 Feb 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford, joined by Chris Hansen, welcomes Jaime Schwarz—an innovative entrepreneur and co-founder of Team Flow Institute and Parallel Worlds US. As the holder of the world’s oldest NFT patent, Jaime shares his journey from advertising to founding Brand Therapy. The discussion explores the evolving world of branding, marketing, and NFTs, with a strong focus on authenticity and community-driven engagement. Chris provides insights into the communal aspects of NFTs, while Jaime delves into co-creation and the intersection of digital and physical assets, highlighting the transformative potential of NFTs in redefining digital ownership.TAKEAWAYS The evolution of branding and marketing in the digital age. Jaime Schwarz's background in advertising and transition to brand therapy. The significance of authenticity and creativity in marketing strategies. The impact of performance marketing versus branding on consumer relationships. The role of NFTs in digital ownership and their potential to reshape value in the digital realm. The community aspect of NFTs and their emotional storytelling value. The convergence of digital and physical assets, particularly among younger generations. The concept of digital spaces as "sandboxes" for creators and the importance of economic incentives. The shift towards co-creation and collaboration in creative industries. The need for companies to adapt and prioritize employee well-being in a rapidly changing business landscape. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: How does digital clothing reflect generational shifts?
Gen Z onward spends more on their digital clothing than they do on their physical clothing. I'm not saying we're all going to be wearing just digital clothing in 10 years. I am saying they're going to be the same thing.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
What's up, guys? Welcome to Right About Now. Or should I say, Right About Now and Vibe Science. You know, this is the great thing. The platform is radical. The Radcast Network. We just do radical shit. We're just two in one. Especially, this is how good we're getting. When the talent level that is coming to our front door is this solid, we're going to put him on both shows.
And when I go down this list and when he starts talking, you're going to know what I'm talking about. We're talking about he is and holds the world's oldest NFT patent. He's the co-founder of TeamFlow Institute, the co-founder of ParallelWorlds.us. the founder of marked.art and.dj, and the founder of one of my favorite names for a branding company, Brand Therapy. He is Jamie Schwartz.
What's up, Jamie?
I guess I should also reveal that I'm a Gemini. It makes a little more sense now. Hey, guys.
Yeah, he is a Gemini. I like the word Gemini. Why is that word fun to say?
I wonder. We can go down a brand naming exercise if we want.
Yeah, exactly. In New York today. Is it New York, New York, Jamie?
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Chapter 2: Who is Jaime Schwarz and what is his expertise?
Fanatics bottom. So it's a whole ballgame.
Fleischman or whoever. Yeah.
Yeah. But for, yeah, the whole thing with NFTs, like I totally agree with you. Like, first of all, it's not art. Uh, and people are saying like, you know, here's a whole bunch of algorithmically created characters. You're kind of hurting the art space by just claiming this. Cause that's not where your value is coming from. And you're very right. You are claiming creative community space.
I love the Bill Murray one. That's a, that's a great, uh, NFT group where they're just like, everybody gets a meet him on a golf course once. Cause they had an NFT of him. Um, but that's like, so what that's a membership card. Like, what are you actually getting with this NFT? Yeah. Where's the value? The thing that it actually did was allow us to own digital media.
You can always right-click something. But now you could actually say, no, no, this is mine. People can still steal stuff, but it's this is mine. This says so. That was humongous. There's a reason why all the nerds behind it were like, this is game changing. This is huge. We just went through the digital revolution. And at the other end of that came what Napster that destroyed the music industry.
Everybody's right clicks, everything, everything lost value. And we had this horrible race to the bottom where if media can't hold value because it used to be based on scarcity, we had to pay for the package that would hold the media. And now we don't. And now NFTs with a promise to bring it back. My God, I get royalties every time I resell this. Yeah, that sticks on chain.
And so before all of that happened, 2017 was like the ICO craze and blockchain was still just like Bitcoin. And I think CryptoKitties had just launched at Denver. Like nobody knew where any of this was going yet. I was still fascinated with Pokemon Go and just saying, but I don't own anything in there. It's the same thing all over again.
We've got centralized platforms that tell you you're owning things, but all you're doing is licensing a use of it. The guy that owned At Music at Twitter, Musk just took it away. He said, because it's mine. They're all his. Of course they are. This is a centralized platform. Where's the ownership? That was the idea behind the patent. I was stuck in the brand space.
I was really living inside of there, really living in the hypocrisy of marketing doesn't work on its own. How do we get back to ownership? I lived through that entire decade of social media going from this cute little thing where we were coming together and meeting people and...
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