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Planet Money

The Gecko Effect

Sat, 11 Jun 2022

Description

Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey hereLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

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