
In some ways, starting a bank is a lot like starting any other business. Who will you hire? Where will you be located? What color will the couches be? But it's also way more complicated. There are tons of regulations on banks–and you can understand why. Lots of new businesses fail. But if a bank fails, it can have ripple effects for the entire economy.Today on the show, a baby bank is born. We go along for the ride from idea to ribbon cutting as a community bank gets off the ground.This episode of Planet Money was produced by Emma Peaslee and edited by Katie Mingle. It was fact-checked by Sierra Juarez and engineered by Cena Loffredo. Alex Goldmark is our executive producer. Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Music: NPR Source Audio- "Numbers Game," "Smoke and Mirrors," and "Lets Start A Movement"Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Chapter 1: What is the purpose of starting a bank?
The two of us are standing in one of the bank's back hallways, a.k.a. secret tunnels. Speaking of that, where is the money?
Yeah, I cannot tell you where the money is.
Oh, come on. Erica, Ilaria told me they do have a vault. It's all ready to go, but it is in a secret location for security reasons because bank robberies do happen. Ilaria has been in banking 30 years and she has actually been through four of them. Whole other story. But she doesn't want to show me the vault. Fair enough. She just describes it.
And alas, it does not have one of those big turny things on the front.
It's not the size that I think you would expect, but it's functional and it takes care of what we need. It's just a little vault. It is a little vault.
I visited Fortuna in late January when they were gearing up for their grand opening and ribbon cutting. The day before that big event, I was in Ilaria's office where she logged on to a meeting with the bank's leadership team.
Any questions about the great opening tomorrow?
They're expecting 200 people for the ribbon cutting, and they're feeling ready, though they are still putting the pieces of the bank together. That afternoon, I sat in on a meeting where Fortuna was working with an outside vendor to set up a way for people to open accounts online. And they had to make all of these small, important decisions, like would overdraft protection be an option?
Yeah, let's unclick that for now.
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Chapter 2: What challenges do new banks face today?
Unless your new business is a bank. Then low interest rates make it harder to get started. Banks don't make as much money on loans if interest rates are low. And something else happened after 2008 that would make banking an even harder business.
There was a little mentality of 2008, show that banking doesn't work, the banking system is broken. So let's create something new and let's try to start from scratch and really disrupt this old and outdated.
Broadly, this new industry is called fintech, financial technology. These are companies like Venmo, Cash App, companies that do bank-like things but are not banks. The rise of these companies increases competition. Banks have to work harder to survive.
Now, interest rates have been comparatively high in the last few years. But in the meantime, other things have made the banking business harder, including another tech-related thing. Banks just have to spend so much money these days on digital stuff.
I mean, part of what you're trying to deal with is scams and people trying to hack your systems.
Right. Small banks like Fortuna have to pay third-party vendors that help them with cybersecurity. but also with all these other basic online functions like online accounts, a mobile app.
So post-2008, the business of banking got harder. Also, regulation got a little trickier after the 2008 crisis. Kate told me that might have had some impact on whether people wanted to start banks, but it's not the main thing. Because the fact is, regulation has always been intense, always been a barrier to starting a new bank. So let's talk about that for a minute.
Banking, of course, is highly regulated. And I think that's a good thing. CEO Ilaria Rollins, remember, she's been in banking a long time, speaks carefully about the importance of regulation.
Banks are such an important part of the infrastructure of the economy. And so I'm appreciative of the guardrails that are put up by regulators to ensure the safety and soundness of Entrepreneurial Lisa found it all a little more trying.
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Chapter 3: Why are community banks important?
By the way, the FDIC is one of the agencies being targeted by the Trump administration for cuts. Some employees have been fired. In any case, regulators want to see that new bank organizers are serious, experienced.
If none of them had ever been involved in a bank before... we probably would not be interested in chartering that bank because the likelihood that they're going to be successful at it is kind of low.
But the Fortuna Group has banking experience. So regulators are like, yeah, we'd like to see your application. Fortuna has finished step one. Step two, Fortuna submits a draft application.
Not the real one yet. I mean, the application is very lengthy. Maybe hundreds of pages of documentation. What's your feeling when you first get that big pack of paper?
Are you like, whew, okay, this is my next couple months?
Yeah, pretty much. It includes the business plan, also the names of the organizers. They're going to have to go through background checks.
The lawyers make sure it all checks out legally. Does the bank have a plan for complying with the Bank Secrecy Act, the Community Reinvestment Act, etc., etc.?
And also that they're not proposing to do something that a bank cannot be doing.
What's an example of something that that could be?
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