It’s a tale as old as time: Simon Tikhman and Chief Zaruk say that when they met through a mutual lawyer, it was “love at first sight.” Since co-founding The Core Entertainment in 2019, Simon and Chief continue to find new and innovative ways to discover and develop artists. Simon and Chief join Country Thunder CEO Troy Vollhoffer to break down how their different career paths converged to create the hottest agency in Nashville. Simon details how growing up with immigrant parents instilled in him a strong work ethic and entrepreneurial spirit. Chief shares with Troy how getting started with Nickelback led to the creation of a whole new era of country music. The duo discuss how TikTok and the pandemic changed the way they scout and develop new talent. Simon and Chief reveal how artists like Nate Smith, Bailey Zimmerman, and Josh Ross prove there’s no one set path to “making it.”
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