Morning Brew Daily
Americans Flock to TikTok Alternative & Bourbon Boom is Running Dry
Wed, 15 Jan 2025
Episode 497: Neal and Toby talk about the latest craze over RedNote, the Chinese social media app that Americans hope to be the TikTok alternative as the ban looms closer. Then, America’s bourbon boom is running dry as liquor sales decline thanks to the rise of cannabis, non-alcoholic drinks, and weight-loss drugs. Also, Starbucks will no longer allow anybody to hang out at its cafes as it requires patrons to pay if they want to stay. Meanwhile, cottage cheese is making a comeback thanks to Americans looking to up their protein intake, bro. Finally, food warning labels, Meta, Capital One, and cursive are making headlines. Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Checkout public.com/morningbrew for more Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow 00:00 - Australian Open on YouTube 02:30 - Americans Head to TikTok Alternative 07:45 - Whiskey and Bourbon Struggles 11:50 - Starbucks Bathroom Policy 16:45 - Cottage Cheese on the Rise 21:20 - Headlines Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the latest TikTok alternative capturing American attention?
Then, US TikTok users are fleeing to another Chinese app ahead of its potential ban. It's Wednesday, January 15th. Let's ride. Let's ride.
You know what's been making me smile this week? The Australian Open on YouTube. The first tennis major of the year is now underway. And to get around broadcasting rights restrictions, the tournament has put its matches on YouTube, but subbed in these oversized, wee-looking digital avatars for the real players so they don't violate any rules.
It looks like you're watching a video game, but the actual match is going on. And I gotta say, showing a digital representation of the match Das ist eine ziemlich ingeniöse Bewegung und es ist furchtbar zu sehen, besonders wenn ein Spieler seinen Tempo verliert und seinen Racket zerstört.
Bis zum nächsten Mal. Es ist eine legitere Art und Weise, ein Live-Sport-Event zu sehen, ohne die Fotos zu zeigen. Ich glaube, es war nur eine Sache von Zeit, bis wir diesen digitalen Schlag der Hand sahen, um die Broadcast-Restriktionen umzusetzen. Aber wenn es einen neuen Publikum zu der Welt des Tennis bringt, dann all die Macht zu ihm. Ich werde dich hier auf den Spot legen, Neil.
Gibt es irgendwelche Prediktionen für das Australian Open?
Du meinst die Männer und die Frauen sind stark. Auf der Männerseite denke ich, dass Sinner weitergehen wird. Yannick Sinner, sein zentraler Rennen von letztes Jahr. Er spielt aus diesem Welt. Und dann auf der Frauenseite, gehen wir mit Jessica Pagula aus den Vereinigten Staaten. Ihre Eltern haben die Buffalo Bills, also gehen sie auch für die Superbowl.
Ich denke, eine Pagula-Familie-Championschaft im Februar könnte ziemlich erstaunlich sein.
If you looked at the top of the free apps in the US App Store in the last week, you were greeted with an unfamiliar name atop the rankings. Xiao Hongshu, a Chinese-owned short-form video app, which can be translated as Red Note, has been perched in the top spot since Monday as millions of Americans search for a replacement for TikTok, another Chinese-owned short-form video app.
Über 300 Millionen Menschen, v.a. junge Frauen in China, nutzen die App, wo User similar brain-rotting Video-Content mit Text-based Posts teilen. Teil von Red Notes Draw ist der Fakt, dass es unter chinesischer Anwesenheit ist. Amerikaner, die es auswählen, haben Kommentare geblieben wie, wir kommen zu den chinesischen Spionen und bitten sie, uns hier zu bleiben, um die US-Autoritäten zu spüren.
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Chapter 2: Why is the bourbon boom running dry in America?
Chapter 3: What are the implications of Starbucks' new bathroom policy?
Chinese users have been more than welcoming, calling the newly joined Americans TikTok refugees, providing tutorials on how to navigate the app that is primarily written in Mandarin and asking for help with their English homework. Neil, part of this is a joke, a meme about rebelling against the US government's involvement in the TikTok ban.
But it is also a first of its kind cultural mashup where Americans and Chinese citizens are coexisting online together. Doch drastisch unterschiedliche Erwartungen, wenn es um Kontentmoderation und freies Sprachen geht, könnten in westlichen Audienzen Red-Notes-Wachstum zerstören.
Zuerst einmal ist es merkwürdig, was wir sehen. Es gibt eine physische und digitale Grenze seit Jahrhunderten zwischen den USA und China. Wir treffen uns nicht täglich, sondern jährlich. And now because of this app this week for the past two days, the youth of both countries are talking to each other and exchanging information and helping each other with homework or learning Mandarin.
So politics aside, what we saw yesterday and Monday was truly remarkable in terms of cultural exchange and Das hat sich so lange zwischen den USA und China verbreitet.
Also bevor wir in die, du weißt, vielleicht alle Dinge, die hier falsch gehen könnten, von denen es viele sind, möchte ich nur einen Sekund nehmen, um die Tatsache zu vertreten, dass Menschen, die mit einander interagieren, über den Planeten, die nicht wirklich einander kennen, nicht wirklich wissen, wie einander lebt. Das hat sich sehr gut gesehen.
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Chapter 4: Why is cottage cheese making a comeback?
It was nice to watch. It's very funny to watch, too, because US users are asking Chinese users to share memes within their kind of localized culture. And a lot of the times they don't make sense, but sometimes they do make sense. And it does translate across borders. That being said, though, there's definitely some hurdles to Red Note becoming an actual one for one TikTok alternative.
One of the issues is that it's also a very localized app it's not just short form video it's something of a tech crunch describe it as a chinese yelp or a google alternative offering these hyper local recommendations in addition to the video feed and then also the It is a strictly censored app like most of the things coming out of China when it comes to the Internet.
Things like politics or socially sensitive topics like LGBTQ issues, even drugs on the app are not allowed. So you are seeing a lot of these Western users getting their accounts banned almost immediately. I saw people from TikTok trying to post their TikTok videos on the app. They were taken down because they had the TikTok watermark in them.
So it is probably more of a meme than an actual one-for-one TikTok replacement.
But it's interesting to watch American TikTok users that are fearing that this app is going to be banned on Monday flee to other Chinese platforms instead of American ones. If you go right past number one on the App Store, number two is Lemon 8, which is TikTok's sister app. And that has been downloaded a ton too in the past few weeks.
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Chapter 5: What are the most significant headlines in today's news?
So it seems like people on TikTok are going to Chinese-owned apps instead of American ones. You don't see Instagram climbing up the list or X or any other American social media platform. So that's been an interesting phenomenon to watch. In addition to the censorship issues of these Chinese apps, the question is, will they be banned forever?
Die Gesetzgebung, die TikTok-Singles auslösen wird, aber Lemon 8, die Nummer 2-App auf der App Store, ist auch von ByteDance gekauft. Red Note ist von Shanghai gekauft. Es ist literally von einer Firma in Shanghai gekauft. TikTok ist in Singapur eingestellt. Es ist also noch mehr mit dem chinesischen Regierung verbunden. Diese Apps haben wahrscheinlich keine...
Ja, die US-Fraktionen denken wahrscheinlich, dass sie Wackermal spielen mit all diesen neuen Apps, die aufstehen.
Wenn sie in der Tat TikTok bannen, dann ist vielleicht Red Note nahe an seinen Hüften.
This ban is coming in five days and TikTok authorities are scrambling to figure out a way to save it in the United States. Reports from multiple outlets say that they are thinking about selling it to Elon Musk, the US operations of TikTok, selling it to Elon Musk as a sort of olive branch ahead of these big negotiations that are going to take place between American and Chinese governments.
Die Zeit tickt hier auf einer TikTok-Band und es gab massive Veränderungen. Tennessee Whisky is a song people love to sing along to, but it's no longer a beverage people want to drink. Yesterday, Jack Daniels and Woodford Reserve owner Brown Foreman said it was cutting 12% of its workforce, nearly 700 people, amid a downturn in American whiskey drinking and looming tariff threats.
Bourbon-Sales after soaring during the pandemic have gone into reverse, meaning pain for distillers large and small. Despite your best efforts on Father's Day, sales volumes of U.S. Whiskey, including Bourbon, Tennessee and Rye, dropped into negative territory for the first time in nearly 20 years in 2023. Dann, through the first nine months of 2024, they dropped even more, 4%.
That's forced distillers such as Brown Foreman to lay off workers and figure out ways to move a record amount of bourbon inventory aging in their barrels. It's a boom-bust cycle. As old as time, bourbon began to catch on in a big way in the early 2000s. And it seemed like every bachelor party I was invited to was hitting the bourbon trail in Kentucky.
Then the pandemic came and juiced demand even more because everyone was at home making their own old fashions. In 2020, Vielen Dank.
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