In this episode, Sal, Adam & Justin detail why before & after photos should be eyed with suspicion. The origins of the before & after photo. (1:40) The psychology behind why the formula works. (4:00) Why Mind Pump doesn’t use before & after photos. (6:23) Five Reasons Why Before & After Pictures Are Bullsh*t. #1 – Sell the visual, rather than the full story. (8:10) #2 – Preach the outcome, rather than the journey. (13:13) #3 – Encourage people to compare themselves to others. (17:47) #4 – Pray on your insecurities and sell you the solution. (21:14) #5 - The most consistent results DO NOT happen in 30 days. They come much later. (25:49) Breaking down SHREDZ and how they manipulated their transformation photos. (30:42) How to manipulate the pump to sell your product. (36:34) Why Mind Pump encourages you to unfollow anyone using their body to motivate you to get into better shape. (41:04) Related Links/Products Mentioned December Promotion: MAPS HIIT and MAPS SPLIT 50% off! **Promo code “DECEMBER50” at checkout** Visit Paleo Valley for an exclusive offer for Mind Pump listeners! **Promo code “Mindpump15” at checkout for 15% discount** The Key to Fitness Success is Self-Love – Mind Pump Blog Workout Because You Love Yourself Not Because You Hate Yourself – Mind Pump Blog SHREDZ CEO FIRES DEVIN PHYSIQUE AFTER PHOTOSHOP SCANDAL Mind Pump #892: Rich Gaspari Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Rich Gaspari (@richgaspari) Instagram
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