1197: Four Steps to Creating a Successful Podcast The explosion and growth of podcasting! (2:00) How streaming is KING and cable/radio are dying. (5:23) The unlimited bandwidth of technology and low barrier to entry. (6:53) The HIGH conversion rate of podcasts and creating targeted markets. (8:00) Finding advertisers that match your audience. (11:48) Audio is the future. (15:13) Sound bite conversations vs long-form conversations. (16:00) Four Steps to Creating a Successful Podcast. #1 – Be an EXPERT and provide VALUE. (22:21) Invest in quality sound. (28:08) #2 – Be authentic and vulnerable. (31:54) #3 – Be consistent. (38:08) How your title matters! (42:38) Practice, practice, practice. (44:43) #4 - Encourage community. (48:30) The lifetime value of a customer. (51:55) People Mentioned Joe Rogan (@joerogan) Instagram Bryan Callen (@bryancallen) Instagram Brendan Schaub (@brendanschaub) Instagram Jordan Harbinger (@jordanharbinger) Instagram Kevin Kelly (@kevin2kelly) Twitter Related Links/Products Mentioned January Promotion: MAPS HIIT ½ off!! **Code “HIIT50” at checkout** 2019 Podcast Stats & Facts Mind Pump TV - YouTube Joe Rogan Experience #1169 - Elon Musk The Fighter and the Kid 1,000 True Fans Mind Pump Free Resources
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