Jeff Krauss is the founder of IE Group NYC, a leader in experiential marketing and event production. Known for his ability to connect brands with people in memorable ways, Jeff has built a reputation for creativity, strategy, and flawless execution. His company works with top global brands, and his leadership blends business acumen with a deep understanding of culture, design, and storytelling. A lifelong New Yorker, Jeff also mentors emerging talent and explores the evolving world of experiential marketing. In this episode, Jeff shares his journey from a college nightclub promoter to a leading name in event management, emphasizing the importance of mental resilience and the power of providing unparalleled experiences for all involved in his events. We also explore his innovative project, FanRoom Live, a platform that creates intimate, meaningful interactions between celebrities and their fans while supporting charitable causes. Takeaways: Mental resiliency in entrepreneurship is important. Networking and strong relationships help grow a business. Consistency is key to long-term success. Sound Bites: "It's never over till it's over.” “Those that separate themselves are the ones that just have resiliency and keep going.” Connect and Discover LinkedIn: https://www.linkedin.com/in/jeff-krauss-86745353/ Instagram: https://www.instagram.com/iegroupnyc/ https://www.instagram.com/Quotenotesofficial/ https://instagram.com/famroomlive/ Website: https://iegny.com https://fanroomlive.com/ https://quotenotes.com/ 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡: Apple: https://podcasts.apple.com/us/podcast/mick-unplugged/ Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.com See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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