
Leap Academy with Ilana Golan
Former Zillow CEO, Spencer Rascoff: Leading Billion-Dollar Startups Through Crises
Thu, 19 Dec 2024
Spencer Rascoff’s career is a masterclass in navigating crises. After co-founding the travel site Hotwire, the 9/11 tragedy devastated the travel industry. Spencer helped steer the company through this crisis, leading to its $685 million sale to Expedia. He then co-founded Zillow, guiding it through the 2008 housing crash and growing it to a $20 billion market cap. His third venture, Pacaso, a luxury vacation home co-ownership platform, launched just before the pandemic. Despite initial fears about shared spaces, the crisis increased demand for second homes, helping Pacaso achieve unicorn status. In this episode, Spencer shares with Ilana his hard-earned insights on navigating the highs and lows of startup life and turning crises into opportunities. Spencer Rascoff is a serial entrepreneur, investor, and business executive best known for co-founding Hotwire, Zillow, and Pacaso. As the founder of 75 & Sunny Ventures, he mentors and invests in startups, aiming to democratize access to business opportunities and innovation. In this episode, Ilana and Spencer will discuss: (00:00) Introduction (02:03) His Early Exposure to Entrepreneurship (04:13) Building Strong Work Ethic in High School (06:07) Spencer’s Path from Banking to Startups (07:21) Founding Hotwire and the Impact of 9/11 (09:47) The Hard Truths of Building Startups (11:47) What It Takes to Keep Going During a Startup Crisis (13:58) How Zillow’s ‘Zestimate’ Led to Its Explosive Launch (17:52) Balancing Speed and Quality in Product Launches (20:50) Zillow’s Mobile-First Strategy That Won the Market (25:35) How Zillow Thrived During the 2008 Mortgage Crisis (28:40) Leading Zillow with Empathy and Teamwork (32:49) Why Spencer Left Zillow at Its Peak (33:58) The Fast Rise of Pacaso Amid Pandemic Fears (37:29) How Pacaso Is Opening Up to Retail Investors (38:20) Spencer’s Mission to Build Accessible Ventures (41:53) The Secret to His Success Spencer Rascoff is a serial entrepreneur, investor, and business executive best known for co-founding Hotwire, Zillow, and Pacaso. He served as CEO of Zillow, leading the company through the 2008 housing crisis and growing it to 4,500 employees and $3 billion in revenue. In 2015, Spencer co-wrote and published his first book, Zillow Talk: Rewriting the Rules of Real Estate, and in 2017, he was named the Most Powerful Person in Residential Real Estate by the Swanepoel Power 200. As the founder of 75 & Sunny Ventures, he mentors and invests in startups, aiming to democratize access to business opportunities and innovation. Connect with Spencer: Spencer’s Website: www.heylibby.ai/spencerrascoff Spencer’s LinkedIn: linkedin.com/in/spencerrascoff Spencer’s Twitter: x.com/spencerrascoff Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
Full Episode
Startups are hard. Hang in there, everybody.
Spencer Vascoff, co-founder and CEO of Zillow until 2019, which during your time grew to over 4,500 employees, $3 billion in revenue, $10 billion in market capitalization.
As a kid, I watched a lot of entrepreneurship and that was inspiring to me and helped encourage me and my path to entrepreneurship.
He also co-founded Hotwire, which was sold to Expedia for $685 million.
Two of my companies, Hotwire, which had a crisis two years in, and then Zillow that had a crisis two years in with the financial crisis. My next company, Picasso, also had this crisis, which was the pandemic. Founders of startups who are listening to this, if you want a simple, safe, stable job, go do something else. That is not what startups are.
Being provocative helps drive virality, and that's certainly one of the ways that Zillow grew.
You did allude a little bit to the 2008 crisis. How did you maneuver that?
I would say...
So today I have a really great episode for you because this person, I've been following him for a long time, Spencer Vascoff, co-founder and we're CEO of Zillow until 2019, which during your time grew to what, over 4,500 employees, 3 billion in revenue, 10 billion in market capitalization, massive. And I think every single person knows Zillow, which is incredible. My daughter uses Zillow for fun.
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