Leap Academy with Ilana Golan
Amy Porterfield: I Quit a Prestigious Job with Tony Robbins and Built a $100M Business
Thu, 20 Mar 2025
Amy Porterfield had a dream job working with Tony Robbins, one of the world’s top motivational speakers and business strategists. But deep down, she wanted to be her own boss. During a high-level meeting, she realized she was on the wrong side of the table, watching entrepreneurs build wealth instead of becoming one. With no plan, no clients, and no backup, she left corporate life and built a $100 million online business. In this episode, Amy joins Ilana to share how she overcame imposter syndrome, depression, and anxiety to create a balanced life and the mindset shift that took her from employee to multimillion-dollar entrepreneur. Amy Porterfield is an online marketing expert, entrepreneur, and bestselling author. She has helped thousands of people break free from traditional 9-to-5 jobs and create financial freedom through entrepreneurship. In this episode, Ilana and Amy will discuss: (00:00) Introduction (01:44) Entrepreneurial Lessons from Childhood (03:35) Landing a Dream Job with Tony Robbins (07:46) The Three Biggest Lessons from Working with Tony (11:51) The Moment That Made Her Quit Corporate (14:48) Overcoming Imposter Syndrome and Depression (21:24) Finding Strength in Support Systems (24:24) How to Transition from Employee to Entrepreneur (27:32) Navigating the First Two Years in Business (29:21) Redefining Success to Avoid Burnout (35:20) Handling Hate and Criticism Online (38:19) Shifting Your Money Mindset to Scale Faster (43:35) Creating and Selling Profitable Digital Courses (46:05) Why Mistakes Are the Key to Growth Amy Porterfield is an online marketing expert, entrepreneur, and bestselling author. She runs a $100 million company teaching entrepreneurs how to create, market, and sell profitable digital courses. As the host of the Online Marketing Made Easy podcast and bestselling author of Two Weeks Notice, she has helped thousands of people break free from traditional 9-to-5 jobs and create financial freedom through entrepreneurship. Connect with Amy: Amy’s Website: amyporterfield.com Amy’s LinkedIn: linkedin.com/in/amyporterfield Resources Mentioned: Amy’s Book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879 The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins: https://www.amazon.com/Let-Them-Theory-Life-Changing-Millions/dp/1401971369 Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
Why did Amy Porterfield leave her job with Tony Robbins?
And then when I found myself working for Tony, that's when I started realizing, wait a second, he talks about being your own boss and talks about going after what you want. And that must have just started to really rub off on me. However, if I go back to the days I used to play Barbies on the floor with my sister, I remember so distinctly now my dad saying, find a way to be your own boss.
We had no idea what he was talking about. We were very young. He wasn't his own boss, but he kept saying, find a way to be your own boss. And that must've just somehow seeped into me because when I became my own boss, I realized, oh my gosh, my dad has been saying it since I was very young. So that's essentially how it went, but it was never a dream of mine.
It was never a goal until very later when I turned 30.
But take me back in time. You've been in Harley Davidson and then you landed Tony Robbins. How did you land it? I think one of the things that a lot of our audience is, how do you get these dream opportunities? How did you land this? Do you remember?
For Harley-Davidson, it was at a dealership level, so I marketed for several dealerships in a town that I lived in. And I remember, I don't remember the book, I don't remember the details, but I do remember finding a book of how to get a job in a different way, meaning it's not apply to a job, send a resume.
It was essentially find the person that is going to be hiring you, do a lot of research, write a really cool letter that's different than a resume, and find a way to get it to them. And so I don't remember all the particulars, but I do remember doing it differently. I'm always looking for ways to stand out or grab someone's attention, which I do now in online marketing every single day.
But that's how I landed the marketing job at Harley-Davidson. I came in kind of a different way and had a different experience so that I caught their eye. But for Tony Robbins, it was different. So I was living in Ventura, California, where I was working for Harley, and I had broken up with a boyfriend who I'd been with for a while. And every night I could not sleep. I was heartbroken.
It was terrible. So every night I would lay on my couch, hoping I could fall asleep, watching Tony Robbins infomercials. That at the time, every single minute, an infomercial was on for Tony. It was a statistic. Every minute you could find a Tony Robbins infomercial. So I had no idea who this guy was, but I was motivated and it got me motivated. And I was like, I want more of this.
I feel like my life has come to a big stall with this breakup and not knowing where to go next. So I went to the library, bought some tapes. That's how long ago this was. Even though CDs were out, some reason I had some tapes and put them in a player and I would listen to these any chance I got. And so I decided I'm going to go work for him. I loved everything he taught. I believed in his content.
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