Keep it Positive, Sweetie
The Money Mindset w/ Janell Stephens & The Wall Street Trapper
Sun, 19 Jan 2025
In part one of this episode, Janell Stephens, founder and CEO of Camille Rose, opens up about how she built the number one black owned hair care brand, and she also provides some tips to aspiring entrepreneurs. Serial entrepreneur, The Wall Street Trapper, breaks down his spiritual awakening and how he's working to shift the mindsets of the masses toward wealth and entrepreneurship.
Chapter 1: How did Janelle Stephens build Camille Rose?
coming up on keep it positive sweetie now you're thrown into this huge beauty brand business and you have one of the top selling businesses what were some of the fundamental things that you even had to learn along the way to really create this business as far as a business mindset because it's different than getting in the kitchen and being creative yeah it's a whole nother mindset i
I feel like I was born with like a hustle mentality. And I don't know if I want to use the word hustle. I don't know. I like the word, but some people are like, we're entrepreneurs, but I'm an entrepreneur and I'm a hustler. So I'm bold.
It can't be just about money. No. Because if we make it just about money, we can't go where we need to go at. No, you can't. So we got to put God first and say, God, like, yo, it says Proverbs 10 and 4, diligent hands build wealth.
Mm-hmm.
Poor hands make for lazy, so okay, if he tells us to be diligent, let me just be diligent.
Hi, I'm Chris Renee Hazlitt, and this is Keep It Positive, Sweetie, a safe space to heal, laugh, grow, and love. Today's show is all about the money, and I'm sitting down today with two top-tier entrepreneurs, the Wall Street trapper and the CEO and founder of Camille Rose, Janelle Stephens.
As the founder and CEO of the number one black owned hair care brand, Camille Rose Janelle Stevens has carved a beautiful path in the business for herself. Her climb to success hasn't been smooth, but her desire to serve the needs of others has been her source of help all along the way. Janelle, thank you so much for coming today.
I'm excited to be here. Yes. Thank you for having me.
I appreciate you. You've sponsored and helped me with so many things. We met like once at the gathering spot and I've been a fan of your products.
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Chapter 2: What challenges did Janelle face in her entrepreneurial journey?
you know, it's really not a lot of us in here, right? And it made me think, of my children and if they wanted to intern somewhere and you know, they're competing against companies that are not really owned by us. So, you know, it'll be harder. And so I think it's so important for us to have ownership in a lot so you can call me and say, hey, my niece wants to intern, would you follow you? Yeah.
Have her come or I'll come call you and say, hey, my daughter wants to shadow you.
Exactly.
You know what I'm saying? So it's so it's very, very important. I love that. Yeah.
Yeah. I'm really big on ownership. I'm so big because you have to like like you said, there's not a lot of opportunities for us. And when you have the ownership, we're able to create more opportunities for our community.
Absolutely.
Yeah, I love that. What are some of the biggest hurdles that you've had to overcome with entrepreneurship?
I know, right? So one hurdle that really, really stressed me out was finding a manufacturer that believed in what I believed in as far as like the ingredients. When I thought I found one, it was this guy. He was like, I'll help you. And I'm like, okay. He was like, but I'm not purchasing any of your ingredients because it's food. You don't have to put this in your products.
We got this synthetic that's cheaper. And I'm like, I'm not doing that because I would not want to disappoint my clients who's purchasing me online. And then when they see me in the shelf, it's a whole different. I'm not doing that. And then, yeah. And then, you know, I want to make sure these products are safe for me to use and my children and my family. So I'm not using anything synthetic.
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