In the summer of 2024, It Ends with Us hit theaters, but the film's promotional campaign was a mess. Blake Lively faced backlash for seeming out of touch, while her co-star Justin Baldoni took a more serious approach, highlighting the film’s focus on domestic violence. Months later, Lively filed a lawsuit, claiming she was deeply misrepresented. So, what really happened behind the scenes? Click ‘Subscribe’ at the top of the Infamous show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices Visit podcastchoices.com/adchoices A Campside Media & Sony Music Entertainment production. To connect with Infamous's creative team, plus access behind the scenes content, join the community at Campsidemedia.com/join Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
Back in the summer of 2024, if the movie It Ends With Us was at all on your radar, you probably heard stuff like this.
Many are accusing Blake Lively of using the film's promotional campaign to promote things other than the movie, like her hairline, or a lot of the interviews give off a fun flowery image, and not using the movie to discuss the far more serious topic of domestic violence.
Blake Lively, who starred in the film, was busy promoting it. But the promotion was weird. And it made her look pretty bad.
Meanwhile, Blake is getting backlash for this now-viral 2016 interview she did when she was pregnant. First of all, congrats on your little bump. Congrats on your little bump. The reporter who was not pregnant said the experience made her want to quit her job.
All over the internet and the press, people were talking about how frivolous and insensitive Blake Lively was being. Because while Blake was saying sort of off-center things like telling women to gather their girlfriends and wear their florals to go see her new rom-com, Justin Baldoni was out talking about a very different aspect of the film.
The part that comes after the meet-cute, when the relationship becomes abusive.
Because what is a typical abuser or a typical victim? I think that there is no typical anything. I think that unhealthy relationships are on a spectrum. And this was a really important one. So we partnered with our dear friends at No More. It was the only way that I could direct this movie is if I had a group of women specifically behind me who are specialists in this space.
And from the very beginning, we worked very hard to create a very truthful and honest story that could reflect the reality of what millions and millions of people go through every day.
It Ends With Us, this film, made a killing at the box office. But the promotion left people scratching their heads. We don't usually see co-stars so out of sync. So what really happened on set and in promotion of It Ends With Us? And what does it say about the way the Hollywood machine, the media, and public opinion work today?
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