Essentials: How to Increase Motivation & Drive

487.371 - 506.825 Andrew Huberman

Now it depends in some cases, for instance, the cocaine user, the addict that wants cocaine, can't just think about cocaine and increase the amount of that's released about a thousand fold. It's actually much lower, but it's just enough to put them on the motivation track for it to crave that particular thing. Now, there are reasons why you would have brain circuitry like this.