Huberman Lab
Essentials: How to Increase Motivation & Drive
Andrew Huberman
then the rate of firing, the rate of activity in this reward pathway suddenly increases to like 30 or 40 times. And it has the effect of creating a sense of action or desire to move in the direction of the thing that you're craving. In fact, it's fair to say that dopamine is responsible for wanting and for craving.
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