Ari Wallach: Create Your Ideal Future Using Science-Based Protocols

3303.203 - 3326.74 Andrew Huberman

that is not just on the half-life of like 12 hours, what was tweeted, et cetera, what was retweeted. Because I would argue that even the highest virality social media posts have a half-life of about six months to a year. Maybe not even that. There are a few memes, like the guy looking at the other girl, walking the other way, those kinds of memes that seem to persist, but most of them don't.