Founder's Story
Why Most Businesses Will Fail Without AI Marketing | Ep. 204 with Raza Sheikh Founder & CEO of Identable
23 Apr 2025
In this episode of Founder's Story, Raza Sheikh, Founder & CEO of Identable, explains how he distilled his own frustration with fragmented SEO, content, and social tools into Identable—“one platform, zero fragmentation.” Designed for businesses of every size, Identable combines AI-powered SEO, content creation, social scheduling, and lead capture into a single dashboard. Raza describes how his technologist roots and Antler VC experience revealed a universal pain point: marketing teams wasted hours wrestling with disconnected systems instead of crafting strategy.Key Discussion Points:Inspiration & Problem: Juggling multiple free AI utilities, legacy SEO tools, and agencies left teams burned out.Founder’s Path: Solving his own go-to-market struggles led to a platform that any entrepreneur can use.Core Features: Unified website optimization, AI-driven content generation, social posting, and real-time lead tracking.SEO Meets GSO: Integrating traditional backlink SEO with generative search optimization for structured, AI-aware content.AI’s Role: Speed and scale—using AI to handle repetitive tasks so humans can focus on strategy and creativity.Takeaways:Fragmented marketing stacks cost time and talent; consolidation boosts both productivity and results.Generative Search Optimization (GSO) is the next evolution of SEO—structure and semantics matter.AI tools amplify human insight but must be steered by clear strategy and intent.Closing Thoughts: Whether you run brick-and-mortar shops or digital agencies, Identable offers a streamlined, AI-powered path from content idea to customer capture—freeing teams to innovate rather than integrate.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Full Episode
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Head to avocadomattress.com today and save up to 10% on certified organic mattresses. Dream of better for you and the planet. Hey everyone, welcome back to Founder's Story. Today we have Raza. And Raza, you are doing something very interesting that I believe is going to impact the entire world. And any entrepreneur, any business owner, they need to understand this.
Doesn't matter if you have a brick and mortar, doesn't matter if you have an online business, e-commerce, you're a coach, you're an author, whatever it is, Everyone needs to understand the impacts of AI marketing. And that's why today we're going to get deep into some of these topics today that at the end of this, people are going to understand just how important this is.
But you are the founder of Identible. I love this tagline, one platform, zero fragmentation for organic marketing. But Identible is dedicated to unifying and simplifying organic marketing for organizations worldwide. of all sizes. So let's just kick it off, Raza, with what was the spark that made you say, I need to create this company and I need to do it right now?
Well, you see, Daniel, the inspiration of Identible came from something that I witnessed on a day-to-day life before, wherein the chaos of organic marketing team facing or juggling around with patches of AI tools, free utilities, and legacy platforms. that really work together, right? I saw the talented team spending more time wrestling with the technologies than actually marketing itself.
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