Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales
Mon, 27 Jan 2025
In this conversation, Amy discusses the intricacies of direct beef sales, emphasizing the importance of pricing structures, customer education, and storytelling in agriculture. She shares her journey from traditional ranching to establishing a successful online platform for selling beef directly to consumers. The discussion highlights the challenges farmers face in finding customers and pricing their products, as well as the strategies to overcome these hurdles through effective marketing and social media engagement.takeawaysAmy is a first-generation rancher with a diverse background.She transitioned from engineering to ranching to pursue a dream.The ranch focuses on direct-to-consumer beef sales.Understanding the economics of ranching is crucial for success.Social media can be a powerful tool for marketing beef sales.Regenerative agriculture practices are employed on the ranch.Amy emphasizes the importance of knowing your numbers.The farm-to-fork movement is growing, with increasing demand for direct sales.Pricing strategies are essential for profitability in ranching.Farmers should view their operations as standalone entities. Understanding pricing structures is crucial for profitability.Empowering farmers through education can lead to success.Storytelling can make ranching more relatable to consumers.Building an online presence is essential for direct sales.Customer demographics play a significant role in sales strategy.Educating consumers about pricing can enhance perceived value.Finding customers is a common challenge for farmers.Social media can be a powerful tool for engagement.Appealing to consumer interests can drive sales.Free resources can help farmers get started with direct sales.02:11 Meet Amy: A First-Generation Rancher05:39 Transitioning from Engineering to Ranching10:26 Direct to Consumer Beef Sales18:24 Understanding the Economics of Ranching20:49 Leveraging Social Media for Sales23:37 Understanding Pricing Structures in Direct Beef Sales24:34 Empowering Farmers Through Education25:45 The Value of Storytelling in Agriculture27:25 The Journey to Selling Beef Direct30:39 Building a Successful Online Presence32:41 Navigating Customer Demographics and Preferences35:55 Educating Consumers on Pricing and Value37:58 Overcoming Challenges in Direct Sales42:50 Getting Started with Direct Beef Sales48:52 Connecting with Customers on Social Media Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/
Full Episode
That algorithm that runs Meta, it works in your favor. So if you're posting things like, for example, save money on groceries, buy a quarter beef, then the algorithm is going to show you your post to people who are looking for things like groceries or vouchers or, you know, things like that. That's how the algorithm works. So what you post can actually find you customers.
It's not just to post buy my beef. It's to post your whole story.
Ladies and gentlemen, farmers, ranchers, and distinguished guests, thank you for listening to the Farm for Profit podcast, where we discuss the latest ideas, methods, trends, and techniques available to help your farm achieve higher levels of farm profitability. Remember, if you aren't farming for profit, you won't be farming for long.
Well, listeners, welcome back to the Farm for Profit podcast. You've got Tanner here. Corey's here.
And David is definitely here today.
Nice. Look at us all kicking off the new year with some new content and excited to make some new friends. Of course, we appreciate all of our old friends and listeners. We appreciate the audience that that you have helped us build. Got a text this morning that was asking questions about the show that came out today. And before I got to respond back to them, they'd already found their own answer.
So how capable is our audience? Very capable.
It's always nice when they do that. But how can they text us, Corey? 515-207-9640 is the text line, or you can leave us a voicemail. We always love getting those.
Ooh, I've got one that we should play here. I texted back, and I was wrong with what I heard, so I need to get your opinion as to what they said. So we'll play that one on a future show here. I'm curious. Yes, exactly. Follow us on all of our social platforms, right? Because if TikTok goes away, we've got many ways to connect with you. TikTok's not going away.
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